{"id":375,"date":"2026-04-29T15:10:14","date_gmt":"2026-04-29T15:10:14","guid":{"rendered":"https:\/\/202.sjmc.wisc.edu\/2026spring308\/?p=375"},"modified":"2026-04-30T17:29:12","modified_gmt":"2026-04-30T17:29:12","slug":"375","status":"publish","type":"post","link":"https:\/\/202.sjmc.wisc.edu\/2026spring308\/2026\/04\/29\/375\/","title":{"rendered":"How a Minority Student Navigates Hair and Skin Care"},"content":{"rendered":"\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-1 wp-block-paragraph\">As an African American student, Luke Seruma has always had more pressure regarding his hair and skin. Coming to a predominantly White university, he wasn\u2019t sure what he would find and how he would continue his skin- and hair-care.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-2 wp-block-paragraph\">\u201cOnce I get somebody that cuts my hair well, I don&#8217;t want anybody else to cut my hair, so I was very, very skeptical,\u201d Seruma said.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-3 wp-block-paragraph\">His experience is shared across many minority communities.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-4 wp-block-paragraph\">At UW-Madison, almost 60% of undergraduates are White, and only about 3% of undergraduates are <a href=\"https:\/\/uwmadison.app.box.com\/s\/t1v2rgnzd0aqwohtq9xxtwrh2rn5elzj\">African American<\/a>. Minority cultures often have their own styles, from clothing and hair to other forms of expression.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-5 wp-block-paragraph\">\u201cEven when I live at home, being Black does impact how and where I get my hair done\u2026I have to drive 40 minutes to New Brunswick, because that is more of an urban area,\u201d Seruma said.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-6 wp-block-paragraph\">As a student, money is an important factor in everything you do. Haircuts for men generally cost at least $30, which can be unaffordable for some to do consistently.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-7 wp-block-paragraph\">\u201cI have a guy here. His name is Julian. He gives me good haircuts for a good price, which is nice,\u201d Seruma said.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-8 wp-block-paragraph\">Sometimes, finding someone to trust can be just as challenging as affording their services.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-9 wp-block-paragraph\">\u201cSo when this dude was like, \u2018Yo, I can cut hair,\u2019 I didn&#8217;t trust that dude,\u201d Seruma said. \u201cI had to go out there, and I watched him cut a couple of people&#8217;s hair.\u201d<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-10 wp-block-paragraph\">Now, the person who cuts his hair is also a student and charges only $25 per cut. When Seruma gets his hair cut every month, anything more would add up quickly. Since Seruma has found someone he can trust, he is choosing to stick with him.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-11 wp-block-paragraph\">But not everyone is lucky enough to find someone who can help them express themselves, and many students get stuck without anyone to cut their hair.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-12 wp-block-paragraph\">Vero, a new app designed by UW-Madison students, is designed for just this. The app connects verified student providers with students seeking someone to help them look their best. Providers are looking for experience and hours to get better, and students are looking for cheaper solutions to the problems that arise when they leave home. Vero offers both services and forums for students like Seruma.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-13 wp-block-paragraph\">At first, finding a provider was more difficult than he\u2019d imagined.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-14 wp-block-paragraph\">\u201cIn my first year, I had a hard time finding a place to get my hair cut, and that resulted in some haircuts that I did not like,\u201d Seruma said.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-15 wp-block-paragraph\">Beyond hair care, Vero also offers skincare advice. Building a skincare routine can be challenging, especially when adjusting to college life. Because everyone\u2019s skin is different, there is no single solution. Vero\u2019s forums give students a place to ask questions and get personalized answers to help keep their skin looking its best.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-16 wp-block-paragraph\">When asked about his skincare routine, Seruma said, \u201cWhen I shower, I use Cerave face wash, I get face lotion for during the day, and there is also a night face lotion.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-17 wp-block-paragraph\">Every student has their own routine, and Vero would give them the confidence to find out what works best for them. For Seruma, an app like this could have made a significant difference, especially when it came to his hair.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-18 wp-block-paragraph\">\u201cI had those records for some rather rough-looking hairstyles,\u201d Seruma said. \u201cSo it would have been nice.\u201d<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-19 wp-block-paragraph\"><strong>Sources<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-20 wp-block-paragraph\">Luke Seruma, Student<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-21 wp-block-paragraph\"><a href=\"mailto:seruma@wisc.edu\">seruma@wisc.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an African American student, Luke Seruma has always had more pressure regarding his hair and skin. Coming to a predominantly White university, he wasn\u2019t sure what he would find and how he would continue his skin- and hair-care. \u201cOnce I get somebody that cuts my hair well, I don&#8217;t want anybody else to cut [&hellip;]<\/p>\n","protected":false},"author":1226,"featured_media":425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[19],"class_list":["post-375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-nathan-jahn"],"_links":{"self":[{"href":"https:\/\/202.sjmc.wisc.edu\/2026spring308\/wp-json\/wp\/v2\/posts\/375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/202.sjmc.wisc.edu\/2026spring308\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/202.sjmc.wisc.edu\/2026spring308\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/202.sjmc.wisc.edu\/2026spring308\/wp-json\/wp\/v2\/users\/1226"}],"replies":[{"embeddable":true,"href":"https:\/\/202.sjmc.wisc.edu\/2026spring308\/wp-json\/wp\/v2\/comments?post=375"}],"version-history":[{"count":6,"href":"https:\/\/202.sjmc.wisc.edu\/2026spring308\/wp-json\/wp\/v2\/posts\/375\/revisions"}],"predecessor-version":[{"id":435,"href":"https:\/\/202.sjmc.wisc.edu\/2026spring308\/wp-json\/wp\/v2\/posts\/375\/revisions\/435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/202.sjmc.wisc.edu\/2026spring308\/wp-json\/wp\/v2\/media\/425"}],"wp:attachment":[{"href":"https:\/\/202.sjmc.wisc.edu\/2026spring308\/wp-json\/wp\/v2\/media?parent=375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/202.sjmc.wisc.edu\/2026spring308\/wp-json\/wp\/v2\/categories?post=375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/202.sjmc.wisc.edu\/2026spring308\/wp-json\/wp\/v2\/tags?post=375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}